DIGITAL MARKETING INSIGHTS

Local SEO Presentation – WordCamp Cincinnati

Recently, Jared Banz of SumoLeap had the opportunity to present at WordCamp Cincinnati. If unfamiliar with WordCamps, they are international community organized events/conferences that are organized by WordPress users. Typically, these event are geared towards WordPress developers, marketers and small business owners. The slides for the presentation, Local SEO: How Small Businesses...

Interview: Local SEO for Franchises

Local SEO can be a challenge for any business, but this becomes exponentially more difficult when adding multi-location businesses and franchises. In my latest interview with Mike Blumenthal and Dan Leibson, we discussed some of the challenges and opportunities for franchises competing in local search. We also talked through some...

Tips to Build Online Reviews for Local SEO

When you go to the grocery store, do you shop blindfolded? No! That would be silly, and it could end badly. Just think of all the havoc that could happen–shopping cart accidents, spilled end cap displays, upset shoppers. It would be a nightmare. I doubt any of us shops blindly for...

Local SEO Interview: What the Experts are Saying

Recently, I had the opportunity to interview some local SEO experts. The participants in this interview are all subject matter experts as they are all business owners for companies providing local SEO services. Interestingly enough, each participant on the call was located in a different country (Canada, USA, Great Britain,...